A fork in the Road

Ian Porter, February 16, 2008 - The Age Newspaper

THERE will be a lot of hoopla when Ford unveils its new Falcon tomorrow. Car launches, after all, tend to be extravagant. The launch completes a process that can stretch over three years, sometimes more, and that involves thousands of people and hundreds of millions of dollars. It's unsurprising then, that there is always an eddy of trepidation, even fear.....

For the full story: http://www.theage.com.au/news/in-depth/a-fork-in-the-road/2008/02/15/1202760593844.html

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